Bridging U of I CAMPUS and THE WORLD

Putting an iconic brand in the intersection between local community and international network

About Hyatt Place Hotel

Hyatt Place™ Champaign is the Official Hotel Partner of Fighting Illini Athletics, located in downtown Champaign and minutes from the University of Illinois Urbana-Champaign. Within a two block radius, guests will find an eclectic dining scene with over 36 restaurants with distinctive twists on worldly cuisine.

Our Impact

% increase in email campaign effectiveness
% gain in local media coverage
% increase in landing page traffic within two months
star rating on TripAdvisor, Google Listing, and Hotels.com

About the Project

We created and integrated campaign for Hyatt Place Campaign to introduce the iconic brand to the community, spark a conversation about alumni network, show support in Illini spirit, market to college student parents, and advertise to business travelers.

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Hyatt Place Hotel - Fresh Design Studio - A Millennial Digital Agency