Mapping out the steps to be successful in America

About Fit In Stand Out

As more and more college students from China come to the U.S. for education, Fit In Stand Out(FISO) was created to service this unique demographic.

FISO calls their courses, workshops, and coaching Fit-In, Stand-Out because there are two aspects to what they offer. First FISO teaches international students how to fit into America by providing basic information on things such as shopping, banking, and transportation. Then, most importantly, they explore and explain the cultural differences between Chinese and Americans.

FISO then help international students get internships by teaching international students how to differentiate themselves and create a unique personal brand

Our Impact

% increase in membership sign up within the first 6 months
relevant keywords are ranked in the first google results page within 3 months
% increase in traffic since start of the campaign
Reduced the average bounce rate to 15%

About the Project

We created the brand to help Fit In Stand Out to realize the dreams of many Chinese students, engage the audience and build trust, manage content in any language, and craft a professional message tailored to the target audience.

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Fit In Stand Out - Fresh Design Studio - A Millennial Digital Agency