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reduce high bounce rates

You may think the lower your bounce rate is, the better your website is doing. This is NOT true. According to our best friend, Hubspot, “your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website.” — in other words, they came, they puked, they left. The general way …

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Chicago Cultural Center

[av_textblock size=” font_color=” color=”] Summer is just around the, and our very own Chicago, “The Windy City” has much to offer. There are tons of things you can see, do and experience here, in Chicagoland, to make your visit one of the most memorable ones. In an attempt to ensure you get it all covered, we’ve put together a list of websites and articles that’ll definitely be your personal guide …

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Chicago Real Estate

[av_one_full first] [av_iconlist position=’left’ font_color=” custom_title=” custom_content=” color=” custom_bg=” custom_font=” custom_border=”] [av_iconlist_item title=’ Arrogant or impersonal’ link=” linktarget=” linkelement=” icon=’ue82b’ font=’entypo-fontello’] # When using Social Media Platform for real estate lead generation, care should be taken that you do not come across as arrogant or impersonal as it is the biggest turnoff for the potential customers. [/av_iconlist_item] [av_iconlist_item title=’Bluff ‘ link=” linktarget=” linkelement=” icon=’ue860′ font=’entypo-fontello’] # Never publish comments or …

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Chicago Real Estate Marketing

[av_one_full first] [av_iconlist position=’left’ font_color=” custom_title=” custom_content=” color=” custom_bg=” custom_font=” custom_border=”] [av_iconlist_item title=’Using Craigslist’ link=” linktarget=” linkelement=” icon=’ue84d’ font=’entypo-fontello’] # Using Craigslist, some solid leads can be generated. You just need to post listings on this platform which can be used for free and you will start getting results. If you are able to leverage this platform in the most effective way, you will be enjoying excellent success in your …

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Chicago Real Estate Marketing

 Building your own brand Many would like to think real estate deals are just about the numbers and “cold” facts.  This can’t be further from the truth. For many, real estate investment is as emotional as it’s logical. You should find a way to differentiate yourself from all other developers, agents, or firms out there. Stop trying to please everyone. Your brand persona should be engaging and consistent with your way …

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Tidal Press Conference

The Disengaged UI/UX For Music Streaming Service Tidal’s overall UI/UX can be described as modern, trendy, and dark-themed. Nothing is wrong with these attributes; in fact, they can be very effective. However, when you consider most everyday music listeners, there is a distinct difference between the brand and the everyday listeners.  The dark-themed interface is simply not as encouraging as other clean, light-themed interfaces.  I agree that the dark-theme …

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Since 2009, I have been recruiting college graduates and young professionals for Fresh Design. While I think most career centers and HR professionals do a very good job preparing candidates for general interviews, I see a lack of knowledge specific to people who want to break into digital marketing. That’s why I compiled an incomplete list of the top five things you can do to increase your chance of getting …

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Content has defined the web for the entirety of 2014. A presentation I designed in 2013 depicts how the organic growth of anything is tied to word of mouth and favored over any paid ad. What these contextual reads have allowed active internet users to do is simply click and stay connected. The simplicity of this act is unbearable to those who think and live in complex terms, so …

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Responsive Website Design

The use of mobile gadgets has been increasing, and in 2014 mobile searches are expected to surpass desktop searches. Studies show that 67% of internet users are more likely to access the web and make purchases through their mobile devices. This is where responsive websites come in. A responsive web design is SEO and mobile friendly. A business’ target market, the purpose of the site, and SEO needs determine whether …

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Back to the Future Web Design

A few weeks ago, a client jokingly asked us to comment on what websites are going be like in 10 years. At the time I told them, at the pace that digital marketing is going, no one knows! This question has been following me for a few weeks, and I thought I would give it my best guess. So here are the 3 predictions I have for websites in the …

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Yes, it is the trend. I’m sure you notice that websites are  becoming  customized and personal. Websites used to be more informational. As reliance on the Internet grew, websites are now a marketplace for inspirations, promotions and branding. With HTML 5, C++ and JAVA, websites are completely changed and different from one another, making them more delightful. The idiom says, “Don’t judge a book by its cover.” But as it is …

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When beginning a new website project, you can feel overwhelmed seeing how much to do in so little time. Relax! Here are some steps to make sure your website project runs smoothly and on time. First off, set the scope. Make sure everything you need to do is defined in the scope. This means you need to understand every objective written down, so you can keep track of everything that …

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Internet addicting

The internet has become a part of our daily lives.  Our work requires us to constantly check our emails, our news comes from twitter, and we stay in touch with our family and friends through social media sites.  All of this has helped us become more productive and better workers.  There is even significant evidence that surfing the web can increase brain function and help us become better learners.  But, …

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(CHICAGO, IL, July 2, 2013) – Fresh Design Studio, a digital agency based in Chicago, has recently partnered with American Medical Spa. Also known as AmSpa, the company is an organization that assists practitioners interested in building their own med spa practice by providing resources to promote safety and profitability. “The information and regulations for the industry are scattered.” says Anson Wu, Creative Director of Fresh Design Studio, which aims …

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